Part 2 of 2
In my last post MODL Behavior: Let’s talk #money we discussed how a model negotiates their rate. In this new and ever-changing market, it is not enough for a model to do their job— they must also learn to navigate contracts and negotiate their end of the deal. This may be challenging, but it is also a great opportunity for a model to gain some business savvy and learn to value their trade.
So, how is this industry changing and how is social media influencing the landscape?
- Companies are no longer contacting a model’s agency, but going straight to the source, the model.
- Models may be chosen based on popularity i.e. number of followers rather than true talent
- Models who normally wouldn’t be able to compete at an agency level are now offered the opportunity
- The definition of a model is changing IG Model vs. Traditional Agency Model
- IG Models are more relatable and have filled a niche
Instagram has opened the gates for talent at all levels. Men and women of all shapes, sizes and ethnicities can now gain access to this once exclusive market. While this is a good thing it also makes room foul play.
What dangers do models face?
- Models are being taken advantage of in many ways:
*Models get less than fair deals, little to no pay, or trade
*Clients do not follow-up with payment
*Clients do not respect models
*Clients put models in danger
- Models receive no protection from agency
- Models are not typically working for well-known, reputable brands and can find themselves working for sketchy clients
- Models fall in the trap of working for trade, never realizing the true value of their talent, time and energy
Oftentimes, when a model is contacted on IG the client is hoping to get them for free. They will tell a model all the details for a shoot except whether or not they’re getting paid! I personally hate this, because companies are putting it on the model to do the dirty work of inquiring about pay! While initially it may be tough to do, I am challenging you as the model to step bigger role and get comfortable addressing this issue. Simply ask, “Is this a paid opportunity” or “Is there a budget for the model?”
Learning to value yourself, your time and energy is crucial, because at the end of the day you ARE providing a service. Would you babysit for free or walk a total stranger’s dog? I didn’t think so…
How do agency represented models work with social media clients?
- This is a grey area every model must decide for themselves whether to pursue these opportunities
- Typically, if a model is contacted outside their agency it is recommended they refer the client to their agenct
- Small jobs or anything less than a few hundred dollars is pennies to the agency and can slide by
- General rule of thumb clients offering $500 or more should be directed to the agency
- General rule of thumb major campaigns or anything with large visibility should be directed to the agency
- Agencies won’t be happy if you get paid a lot and they’re missing out or if you get paid nothing and both of you are missing out
Agencies understand that this a changing world. If you are unsure about how to navigate new opportunities that come to you outside your agency get in touch your agent and talk it over with them. Maintaining a good relationship with your agent is more valuable than any big job you land on your own.
Good luck out there!